The Blue Coyote
This brand was created for the newly renovated pub on campus in the student union.
This particular look was chosen out of five different options by the Student Union Board of Directors Chair and select Student Union Staff.
The thought process behind my execution here was mainly answering the question "How do I subtly brand a Pub to a notoriously DRY campus?"
With that in mind, I choose to simply feed off of the campus mascot and main color (Coyote & Blue) and use contrasting and complimentary colors to get student attention.
Being in Southern California, the brand also plays off of a somewhat "desert" look.